Supply Chain Management For ASOS Free Essay Example, 2750 words

It is very important that the marketing and logistics sectors work closely together to accomplish the company global supply chain strategic focus. The decision-making in ASOS Company has been not been harmonized through objective analysis. Because of the lack of designing a competitive supply chain has resulted in a less attractive product to the consumer. Since ASOS deals with fashion which is primarily a trending aspect that moves so fast with technology, the company is suffering because it did not put its foot on the ground in providing up-to-date analysis on the market of the cloth line product and understanding customer taste and preferences. Unrelated Trade-off ElementsThe marketing department at ASOS online is often faced with a distant supply source with less sophisticated supply chain and a distant market involving extended lead times longer supply chain times that lead to overall higher costs of supply and production. Dealing with this problem has become more difficult si nce ASOS Company has not embraced the management of the mobile asset that is the global supply chain. Trade-offs can be extended to a range of scenarios and the decision-making must be based on priorities, technology, cost, quality, and design. We will write a custom essay sample on Supply Chain Management For ASOS or any topic specifically for you Only $17.96 $11.86/page Not only change in the business environment drivers of the rise in outsourcing as a business strategy, but also new management concepts such as business process re-engineering, organizational restructuring, benchmarking, and lean management have stimulated the trend.